Although e-commerce has been around for more than 5 % of all produced goods are bought online . But e-commerce is growing. It rises in traditional markets as never before. Not only books , CDs and vacation trips are bought online , but all kinds of other products and services that were unimaginable in the past. Today, more and more online stores get their clients to social networks like Facebook and mobile phones .
In the past , shopping was fun, something I did with friends or family . It was a social event. Today, Facebook and other social networks are the driving force behind online shopping . The companies target potential customers and online communities. If they advertise their brands and products in the right way people will talk , and word is spreading in the online world much faster than in the real world .
Over 75% of all customers buy products after reading reviews about them on the Internet. They ask their friends about the quality and design of certain products. A cosmetics company based in America, for example , asked clients to share beauty tips over the Internet .
Companies also encourage online shoppers to play games that focus around their products. A British firm allows users to play a game with play money where they can go buy virtual versions of the products and their friends to comment.
The next generation smartphone is likely to have a greater impact on online shopping . While in a real store , customers often get reviews and price comparisons directly on your mobile . In many cases, when they see something they want to buy , go to the store and buy online or go to a nearby place where they get it at a lower price . Examples of the applications that are displayed even if it is a product for sale within walking distance from your location.
E-commerce is just the beginning , with many more new futures buying experiments.
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