Think about it. You have decided to participate in "electronic commerce" , take your business online. So you have to learn a new set of management rules , a new way of
doing things because the online business is "different" , right?Well, actually , no, not really. You still have a product or service to sell . You still have a shop with a store of "window" (your site) and you
still need customers to visit your store to buy anything you sell.The
only major difference is that ( following the analogy ) your local shop
window can not be seen by a small group of people, so that your online
business can be seen by the world . Participation in e-commerce , you can take your "global" business.For many companies , this is actually an advantage , which represents a great opportunity.But this is not the case for everyone, especially for companies that sell physical and tangible product. When planning to go online , so you should spend some time thinking
about your product and exactly who your target market, because it will
be a crucial factor in determining whether your business is a success or
failure.What is that going to market your license e-commerce site , and want to buy ? Certain products , by their nature , are not fully adapted to a global market . Food products made of pork , for example, will not be popular in Muslim countries , nor will wine , whiskey or beer. Sales of open toe sandals can be disappointing in Iceland , Greenland and the North Pole frozen .Second, think very carefully about how you will get the product to the customer. For
example, if you were to make laser toner cartridges in Asia ( as one of
my client companies did ) there is absolutely no point in trying to
sell one or two cartridges at a time to a customer in the United States
because of the cost of delivery.So if your product is bulky or heavy, sale outside your region may not be practical .Also,
you should note that while most countries use the same standard
international trade classification (SITC ) codes to determine the amount
of import duties levied on a particular product , the actual payment
obligation varies country to country , and that changes can (and will ) lead to conflicts . Again,
using my client, for example , a lot of toner cartridges are sold to a
customer in Finland, I have delayed in customs for several weeks on
arrival in Helsinki, because of a rights dispute import to pay.While it was not the fault of my client or his client, however , the
result was an unhappy customer , who obviously does not become a repeat
customer.Similarly,
if you plan to sell an online service , perhaps the service provided
outside of your local area , so they still make money ? Do
you need to have one of their own employees actually work with the
client ( in this case, you have to stay local) or can easily be
outsourced work worldwide? Would it be easy to find a local contractor that can provide the service advertised , for you and the customer is satisfied? How much would a subcontractor cost ?Unless you can get positive answers to all these questions, then
again, it may pay to keep your local service , rather than too far to
become a global player .The
simple truth is that while the global nature of the Internet allows you
to sell to everyone , this is the nature of your product or service
that will ultimately decide whether it is possible for your potential
customers , and profitable for you or not
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